NIPPER the HMV dog was given a spooky makeover today - and turned into a sinister howling wolf.
The well-known logo for HMV was transformed ahead of the release of the second Twlight movie New Moon on DVD and Blu-ray next week.
The film is expected to prompt a sales rush among fans of the vampire teen movie hit.
Nipper has been substituted in the century-old logo only once before, when in 2007 he was replaced by Gromit. The animated hero, of Wallace And Gromit fame, stood in during a promotion for children's films.
HMV will be opening a number of its stores - including London's Oxford Street and Piccadilly Circus branches - at midnight to allow fans to buy the film immediately it goes on sale on March 22.
The temporary change of logo comes just days after Nipper was given a permanent memorial in his home town.
A small road in Kingston upon Thames in Surrey has been named after the dog - who died in 1895 - and he is buried about 100 yards away in a town centre park.
An art exhibition dedicated to the dog is also on display at Kingston's Toilet Gallery - housed in a converted public lavatory - which is located in the newly named Nipper Alley.
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